Reinventing Xerox: Transformation, talent and tech

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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. 

In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.

Deena Piquion, Xerox’s Chief Growth and Disruption Officer, reveals the company’s daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.

Plus, Deena shares the leadership secrets behind this massive change: empowerment, empathy, and a dash of enjoyment.

Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared