A spin-off success: Brand storytelling that boosts demand
- Author
- Twogether
- Published
- Wed 31 Jul 2024
- Episode Link
- None
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
In this inspiring episode, you’ll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.
Check out the full series on YouTube now.
