61 | Measuring Ad Effectiveness: Learnings from Cannes P1
- Author
- Twogether
- Published
- Fri 15 Jul 2022
- Episode Link
- None
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Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad experiences?
In the latest episode of the Tech Marketing Podcast, we speak to our very own Director of Media Partnerships, Thu-Mai Oram, who talks about what she learned at the Cannes Lions Festival of Creativity.
