141 | Rethinking partner experience

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Stop designing for portals, design for people

In this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first PartnerTech X event. Listen as they explore the rise of partner-specific technology, the growing influence of AI, and why partner experience is finally getting the attention it deserves.

Karen explains why technology is finally catching up to the ambition of modern partner programs. But that doesn’t stop at strategy,  it's time for a complete rethink on execution, including rethinking the traditional partner portal in favour of more intuitive, intelligent interactions.