139 | Why the future of B2B agencies lies in strategy

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The crossroads for B2B marketing leaders. 

This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. 

Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative. 

Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic.