The Tech Marketer
The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow.
A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.
- Update frequency
- every 14 days
- Episodes
- 9
- Years Active
- 2016
Ep 14: How Equity Crowdfunding helps raise capital and brand awareness
Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses to create messages for investors.
When successfu…
Ep 13: Instagram vs Snapchat
In episode 13 of the Tech Marketer podcast, Nicole and I discuss the current social media debate: Instagram Vs Snapchat! Plus Snapchat’s latest announcement, and Instagram’s latest fake account succ…
Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview
Marketing strategy was once a locked into marketing plans and powerpoints at the start of each year.
These days are long gone!
Marketing strategy is can now be AB tested and improved in the same way…
Ep 11: Naming your new SaaS app
In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of naming your new SaaS app or tech company.
We cover th…
Ep 10: Marketing News – Pokemon Go, Snapchat Memories and Facebook Live
The latest need-to-know news for digital marketers.
This week’s Tech Marketer Podcast is co-hosted by Digital and marketing expert Nicola Cloherty. Nicola has over ten years experience working in NZ…
Ep 9: The future of marketing with Danu Abeysuriya
Danu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever of the Year. Rush Digital combines technology and creativity in cutting-…
Ep 8: Faster, better and happier. Surviving the pace of modern marketing.
Studies have shown you can increase your team satisfaction and happiness by 30%. And at the same time you can increase the velocity of the work you deliver and reduce your time to market.
Sounds lik…
Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow
In episode 7 of the Tech Marketer podcast, I interview Stephanie Charles, Head of Markets and Marketing at StarNow. StarNow is an online marketplace for talent from actors to musicians to models. Wit…
Ep 6: Pitch Perfect
In episode 6 of the Tech Marketer podcast I share advice on crafting the perfect elevator pitch and why you should have one for yourself as well as your tech products.
Take a listen below or subscrib…