Why TikTok Is Replacing Google—and What That Means for E-Commerce

In this conversation, we dive deep into the world of user-generated content (UGC) and how it’s reshaping the e-commerce landscape with Eulogi Bordas, CEO of Flowbox. Flowbox is a powerful platform helping over 800 global brands harness visual UGC to improve engagement and increase sales.

Eulogi shares how Flowbox automates the collection, management, and distribution of social media content to enrich every step of the customer journey—from websites to emails, ads, and more. We also cover Flowbox’s unique European market approach, how the merger with Photoslurp came to be, and how his team aligns outbound and inbound sales strategies to scale efficiently.

What you’ll learn: 
• Why user-generated content is the future of e-commerce marketing 
• How Flowbox helps brands increase conversions with authentic content 
• Insights into building a multilingual go-to-market strategy across Europe 
• How to scale outbound sales with structure and a fighting spirit

I hope you enjoy the episode!