Vape Pen Brand Loyalty

The #VapePen category in California sees a high amount of brand loyalty with 45% of customers repurchasing their brand after six months.

When we look at wallet share, we see that 38% of the average Vapor Pen customer's wallet goes to their #1 Vapor Pen brand, while only 6% of their wallet goes to their #2 brand, and 5% going to their #3 brand.

When looking at brands, companies like STIIIZY and #PlugPlay have customers who are exceedingly loyal. 48.6% of #STIIIZY customers and 41.45% of Plug Play customers are completely loyal to these brands

Episode 843 The #TalkingHedge dives into Headset’s data… https://youtu.be/tmY2zOCTcq8 #CannabisIndustry #CannabisData #MarijuanaData #CannabisAnalytics #MarijuanaAnalytics #CannabisSalesData #MarijuanaSalesData