Zero to Global: How Amanda Lucey Built the Southeast's Fastest-Growing Female Agency
- Author
- Tim and Cindy Dodd
- Published
- Thu 09 Jan 2025
- Episode Link
- None
"If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward."
-Amanda Lucey
In this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and one of the fastest-growing female agency leaders in the Southeast. She unpacks her unique approach to scaling businesses, retaining high-value clients, and using challenges as opportunities for growth.
Whether you're an entrepreneur, leader, or marketing professional, this episode is packed with actionable takeaways on thriving in dynamic times.
Key Points + Chapter Markers:
00:00 – Introduction (The Only Constant is Change)
04:03 – Building a Purpose-Driven Agency
08:16 – Aligning Leadership with Vision
12:29 – Client Acquisition and Retention Mastery
17:21 – Innovation as a Retention Strategy
24:02 – Lessons in Leadership and Crisis Management
30:53 – Introducing ‘Upheaval’
Connect with Amanda:
Book “Upheaval” - Amazon
Website - https://amandalucey.com/
LinkedIn - https://www.linkedin.com/in/amandalucey/
Instagram - https://www.instagram.com/amanda.r.lucey/
CONNECT WITH US!
Join The Takeover Community:
- Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.
About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency
