Your Sales Message Isn’t Landing: Use This 100 Year-Old Fix That Still Converts
- Author
- Tim and Cindy Dodd
- Published
- Thu 27 Mar 2025
- Episode Link
- None
Ever feel like your message just isn’t landing, no matter how great your offer is? The problem might not be your product... it might be your messaging mismatch.
In this episode, we break down Eugene Schwartz’s legendary 5 Levels of Awareness Framework and show you exactly how to align your marketing and sales messages with where your prospects actually are in their buying journey.
Whether you're selling via ads, direct outreach, or high-ticket sales calls, mastering this framework will help you convert more leads, close more deals, and crush your growth goals.
Key Points + Chapter Markers
00:00 – Why Your Messaging Isn’t Landing (The Big Mistake Most People Make)
02:56 – Meet Eugene Schwartz: The Legend Behind the Framework
05:20 – The 5 Levels of Awareness: Overview
07:16 – Product-Aware and Most-Aware: What They Need to Buy
20:04 – How to A/B Test Awareness Stages for ROI
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency
