1. EachPod

Write Copy Like a PRO in 10 Minutes! (This SIMPLE Trick Makes it EASY)

Author
Tim and Cindy Dodd
Published
Thu 08 Feb 2024
Episode Link
None

Have you ever stumbled upon a social media post or opened an email and thought, "Wow, it's like they're talking directly to me"? That, my friend, is the magic of good copy.

Whether you're crafting an email blast, a tweet, or any piece of content you want people to engage with, there's a crucial step you can't afford to skip: the research phase.

This isn't your run-of-the-mill research. It's about getting to know your audience intimately and getting to the heart of their problems. We're going to guide you through our precise research process, the first step we take before crafting any copy to promote our business or connect with our ideal customers. 

Trust us, once you implement this approach, you'll see a profound shift in how you approach copywriting, and your results will speak for themselves.

Let's discuss:

  • 02:20: Why is research so important?
  • 03:42: What questions do you need to ask upfront?
  • 08:16: Identifying your ideal prospect’s desires and goals 
  • 14:45: Where do we start? 
  • 21:48: The psychology of why and how people buy

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About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:

About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency

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