What Should You Be Paying to Acquire a Client? The Ultimate Guide to CAC
- Author
- Tim and Cindy Dodd
- Published
- Thu 20 Feb 2025
- Episode Link
- None
Do you know your company's Client Acquisition Cost (CAC)? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data.
In this episode, we’re breaking down step-by-step how to calculate CAC, debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably.
By the end of this episode, you’ll have a clear step-by-step guide to determine your CAC and make more data-driven decisions to scale your business effectively.
Episode Highlights
00:00 – Why the Most Profitable Companies Know Their CAC Inside and Out
01:50 – The Right vs. Wrong Way to Approach Your CAC Calculation
04:12 – How One Business Grew by 35% Year Over Year by Mastering CAC
08:04 – 5 Simple Steps to Calculate Your CAC
11:38 – Why You Need to Segment Your CAC by Lead Source
15:47 – How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability
19:22 – How to Optimize and Scale Based on Your CAC Data
Resources:
Episode 71: Marketing For Dummies: The No-Nonsense Guide to Marketing Terms!
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency
