The Sales Hiring Playbook: How to Choose Between BDRs, SDRs, or Lead Gen Agencies
- Author
- Tim and Cindy Dodd
- Published
- Thu 13 Feb 2025
- Episode Link
- None
Do you have the right key players and partners in your corner to supercharge your sales & revenue? Find out whether a Business Development Rep (BDR), Sales Development Rep (SDR), or outsourced lead gen is the best move for your sales growth!
In this episode, we break down the key differences between these roles, the pros and cons of each approach, and how to determine the best sales strategy for your company. Whether you're looking to scale outbound prospecting, convert more inbound leads, or streamline your sales process, we’ll help you cut through the confusion and make an informed decision.
By the end of this episode, you'll have a clear framework to choose the right strategy and avoid costly mistakes.
Key Topics + Chapter Markers:
[00:00] Introduction – Why your sales structure matters
[00:54] What’s the difference between a BDR, SDR, and outsourced lead generation?
[02:50] The role of a Business Development Rep (BDR) – Pros & cons
[08:07] How a Sales Development Rep (SDR) improves inbound conversion
[14:55] Do you have enough inbound leads to justify hiring an SDR?
[18:04] Why outsourcing lead generation can be a game-changer
[26:54] Common pitfalls when hiring sales reps & how to avoid them
[31:09] What most businesses get wrong about sales hiring
[40:25] Which model is best for your business?
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency
