Marketing Secrets for ANY Economy (Business Owners Need to Listen to This!)

As seasons and economies shift, so does consumer behavior.

It's like a psychological rollercoaster—emotions ride high, uncertainty looms, and suddenly, the way people consume products takes a big turn. 

As an entrepreneur, one thing you should ask yourself is “How do I keep my business not just afloat but thriving in the market even in this economy?” 

That’s what we’re going to be discussing in this episode of The Takeover podcast. 

Let’s unlock some of the keys and tips behind how to thrive in any economy and put a spotlight on the different marketing and sales approaches you should take. 

We'll dive into:

• 01:48: Our 2020 business crash 
• 05:05: The difference in marketing in an up economy vs a down economy
• 08:40: How should your mindset shift?
• 11:37: Having the right response
• 14:45: How should your marketing shift in an economic downturn?
• 17:16: Vitamin vs aspirin
• 24:06: Shifting your sales strategy
• 30:20: Example of a proven sales strategy
• 36:30: What we did to thrive in a down economy
• 40:06: Opportunity season

Watch this episode and others on YouTube: https://bit.ly/42fDdoJ

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
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  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency