Cold DMs, Listicles, and the Secret to Explosive Growth with Jake Schonberger
- Author
- Tim and Cindy Dodd
- Published
- Thu 29 May 2025
- Episode Link
- None
What if the secret to scaling a startup wasn’t raising millions, but creating an ecosystem that lets everyone win?
In this episode of The Takeover, Jake Schoenberger, the Head of Strategy and Operations for Ads at Beehive reveals how he scaled a newsletter platform into a powerhouse with unicorn potential. From his journey at Facebook partnerships to launching and selling Swapstack, Jake breaks down the strategies he used to build and monetize a thriving newsletter ecosystem.
Whether you’re a startup founder, newsletter creator, or marketer looking for new growth ideas, this episode is packed with tactical strategies and inspiring insights.
Keypoints & Chapter Markers:
00:00 – Introduction: Jake’s path from Facebook to Swapstack
01:57 – The birth of Swapstack and newsletter monetization
03:51 – Building traction: How they grew Swapstack from scratch
10:23 – Selling to Beehive and accelerating growth
22:26 – Beehive’s next-level growth strategy and partner ecosystem
33:47 – The long-term vision for Beehive as a unicorn platform
34:43 – How to connect with Jake and Beehive
Connect with Jake: Jake on LinkedIn | Jake on X
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency
