B2B Lead Generation: The Ultimate Lead Generation and Appointment Setting Guide

Could your business use more leads and sales appointments? If so, this Ultimate Lead Generation & Appointment Setting Guide is for you!

Today, we’ll show you the ultimate guide to lead generation and appointment setting—two game-changing strategies that can help you dominate your industry. We break down the exact steps to build a targeted prospect list, craft irresistible messages, and execute follow-up strategies that actually work. Whether you’re just starting out or fine-tuning your current lead system, you’ll learn practical tactics to boost your lead flow and fill your calendar with high-quality appointments. 

Let’s turn your outreach into real results:

[00:00] Introduction: Why Lead Generation & Appointment Setting Matter 

[00:28] Defining Lead Generation vs. Appointment Setting 

[04:44] Building Your Target Prospect List 

[11:16] Creating Desire Through Messaging 

[18:50] Consistency and Scalability in Your Process 

[23:08] The Power of Follow-Up 

[28:42] Turning Leads Into Appointments 

[33:24] Actionable Steps to Boost Conversions

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency