1. EachPod

068: Creating a Community Through Colour with A Yarn Story

Author
Felicia Lo: Founder & Creative Director of SweetGeorgia Yarns
Published
Tue 12 Dec 2017
Episode Link
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Today Felicia welcomes another yarn shop owner to the show: Carmen Schmidt. Carmen is the owner of A Yarn Story,  a knitting shop in Bath, England. She’s also begun a new venture called Walcot Yarns, with the goal of producing luxurious yarns and fabulous patterns for knitters and crocheters alike. A Yarn Story opened almost 3 years ago in 2014 and has become a destination shop for knitters and yarn lovers.

Please join us this week as Felicia and Carmen discuss creating a knitting community through colour!

In this episode, we talk about:

  • 1:38 The ladies chat about how they first met when Felicia was teaching at Unwind Brighton in the UK. Carmen also chats about how she started A Yarn Story.
  • 5:00 Why is the shop called A Yarn Story?
  • 6:28 Carmen shares some of her favourite “yarn stories” from customers
  • 8:45 Felicia asks Carmen what her vision for A Yarn Story was when she first decided to open a yarn store and how she tries to foster a knitting community through her shop
  • 11:14 How Carmen chooses which colours of yarn to stock in the limited space in her store and what colour trends Carmen has been observing lately
  • 16:00 Felicia asks Carmen about the rise of popularity of knitting in Europe
  • 17:52 Felicia asks Carmen how she made A Yarn Story the successful yarn store it is today in a tough economy
  • 20:30 Carmen talks about her latest venture: producing her own line of yarns called Walcot Yarns
  • 25:52 Felicia asks Carmen why she feels driven to start a yarn company now when so many new yarn companies are being created and there is so much competition
  • 29:07 What is next for Walcot Yarns?
  • 31:05 Discussing planning (or lack thereof!)
  • 32:32 What is currently capturing Carmen’s imagination and attention knitting-wise
  • 36:40 How you can find A Yarn Store and Walcot Yarns online
  • 37:42 Felicia’s final notes and podcast giveaway!

Links and Things

Here’s where to find A Yarn Story and Walcot Yarns online:

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