Show empathy for your customers

Jocelyn Goldfein is a managing director at Zetta Venture Partners, a Silicon Valley-based venture capital firm that invests in AI-first startups. Jocelyn led engineering teams while at Facebook and VMware during their high-growth years before becoming a venture capital investor. In founders, she looks for real empathy for customers. Jocelyn has backed over 20 startups focused on enterprise infrastructure and artificial intelligence.

• Real empathy for the customers is critical to a great go-to-market strategy.
• Throwing a ton of irrelevant data at an AI model doesn’t make the model more useful. Data can only create real value if it is relevant and clean.
• Having the right people around the founding team makes big problems smaller, but the wrong people make small problems bigger.
• Sustainable innovation requires a combination of user needs and robust business models.
• Non-profit: CODEPATH.ORG