Say what your company does in 30 seconds

Sunil Nagaraj is the founder and managing partner at Ubiquity ventures, a Silicon Valley-based seed-stage venture capital firm that invests in smart hardware and machine intelligence startups. Sunil talks about how real-world physical problems are transformed into software solutions. He looks for founders with a combination of deep technical knowledge and precise contact with the first prospective customer.

• Clear product-market fit and go-to-market strategy show the viability of a business idea.
• Convert any physical problems into software problems for quicker and less expensive solutions.
• Investors lose interest when you take too much time to explain the context. Instead, simply state what your company does early in the pitch.
• Position your product through a customer's eyes.
• Non-profit: Astronomical Society of the Pacific