Everything is fintech

Jacob Gibson is the Founding Partner at Better Tomorrow Ventures, a Silicon Valley based venture capital firm investing in the future of Fintech. Before getting into investing, Jacob was co-founder and COO at NerdWallet. He helped develop a world-class team working to build the massively successful personal finance company. Gibson considers in depth risk analysis and unique insights key to forming an investment thesis.

• Investors want to hear that the founder has actually thought through and mapped out the risks to get a good sense of how to go about tackling those risks.
• Carefully breaking down the cost of customer acquisition is a critical part of startup strategy.
• Cold-pitching ideas to investors without researching their areas of focus can harm the entrepreneur’s reputation.
• Develop team and resource capacity for pivoting the startup strategy to succeed in the crowded and rapidly evolving Fintech space.
• It’s just as easy to stagnate as it is to get into Fintech because it’s an attractive but crowded area.
• Non-profit: GiveWell