Decision analysis is a high-quality conversation leading to clarity of action

Clint Korver, co-founder and managing director of Ulu Ventures, talks about managing uncertainties in venture capital investments. He describes his Vulcan mind-meld market mapping session with examples of both successful and failed startups.

• Decision analysis process combines data and intuition to minimize cognitive biases and reduce risk
• Uncertainty is common in venture capital: only 2.5% of 4000 startups generate great returns
• VCs are biased. They ask male entrepreneurs about upside potential and women about downside risk mitigation.
• Non-profit: Grinnell College