Episode 095 - Michelle Lange - Boxology - Profitability, and Lessons Learnt In The Subscription Box Industry

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Nov 11 is Remembrance Day here in Canada, so I want to first off take a quick moment to acknowledge and thank the men and women who have fought for our freedom, and continue to fight for our freedom.  So thank you to our military here in Canada, and if you live elsewhere, just take a moment to appreciate what your country’s freedom means to you.

Alright, as mentioned, today is Nov 11, which also means it’s opening day at SubSummit 2020, so if you’re not already registered for this free event of the year in the subscription space, what the heck are you waiting for?  And that leads me to today’s guest.  She is the Founder and CEO of Boxology, and is also a massive part of Marked by Inked, Yogi and many more amazing subscription boxes. She is none other than Michelle Lange!

Michelle has worked closely with the subscription industry and more specifically the subscription trade association for years before branching out and starting her own subscription businesses.  She started working with the Subta guys before Subta was the mega thing it is today.  Her wealth of in depth knowledge is well known.  Michelle regularly consults with subscription industry business.  She has spoken at SubSummit in the past, recently spoke at Women In Subscription, and will be contributing once again at this year’s virtual SubSummit which is now officially here today, Nov.11 to Nov 13th. 

Michelle has worked with the likes of Ellen, yes the Ellen, Inked and Yogi. So it was a huge honor to get an hour plus to talk with Michelle about not only Boxology, but everything subscription and more. 

Guest Links:
38:41 "Social starts with human interaction."
40:21 "It's really about the content your relationship with your subscribers first. E-commerce is simply a tool."
40:56 "You don't have to be big to be successful in this business. But you do have to care and you do have to love the relationship that you build with your members and we have to love what you put in the box. If you don't love it, it's not good enough."
Boxology: https://weareboxology.com
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/askmichellelange/

Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick:

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For more, email me at [email protected]