Episode 041 - Danny Taing - Bokksu, How to bootstrap from 20 subscribers to $3M!!!

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In this episode, I have the pleasure of talking with the founder and CEO of one of the biggest and most popular Japanese Subscription boxes on the market today, Danny Taing of Bokksu!

Before Bokksu was known as a trailblazing New York and Tokyo-based D2C e-commerce and media platform for Japanese snack food and media, Danny had lived in Japan for four years.

Danny originally bootstrapped Bokksu from 20 subscribers to 3 million dollars!  What started out as a passion for authentic and real Japanese snack food, quickly swelled to a high 7 figure business in just a few short years.  Bokksu has now been featured in Buzzfeed, the Wall Street Journal, Eater and Mashable amongst others.  

Bokksu has been able to lean on and utilize both Japanese snack makers and fulfillment centers, as well as their North American office which houses all the ads, creative and marketing.  They source only real Japanese food, and partner directly with centuries old family snack makers in Japan to live out their mission of bridging people together and sustaining culture through authentic food and media.

In his spare time, Danny is an avid rock climber who loves to get into fierce battles with friends over board games.  Ah yes, the competitive spirit of a true entrepreneur… I love it. 

Episode Link: https://thesubscriptionboxshow.com/podcast-1

This episode is sponsored by Louis and Lea.  Visit https://louisandlea.com for everything from Birth to Birthday!  Tired of not knowing what are the essentials for mom and baby during first year?  Get YOUR FREE RESOURCES at https://louisandlea/pages/resources  @officiallouisandlea on Instagram  Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!

The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr

Guest Links:
E-commerce platform that Danny currently use: Shopify, Recharge and Klaviyo
Danny's favorite subscription box: FabFitFun
Danny's favorite social media platform: Facebook
Bokksu Documentary: https://www.bokksu.com/snackbites
Bokksu Facebook: https://www.facebook.com/bokksu
Bokksu Instagram: https://www.instagram.com/bokksu/
Bokksu Twitter: https://twitter.com/bokksu

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick:

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