Mendoza, a South Texas native, has a compelling backstory about his upbringing, race and being first in his family to graduate from college. He coaches high school cross country and has seen his team win state championships. He raises money for his team to travel outside of the Valley by holding local road and trail races. In between, he coaches adults. He is a very accomplished runner in his own right. And no matter what your ability, Coach Mendoza always has supportive things to say.