Katie Skelton on email marketing, personal branding, and overcoming self-doubt

In this episode of the Strategy & Creative Podcast, I chat with Katie Skelton, a seasoned email marketing consultant and trainer who has found her niche in helping businesses nurture relationships and drive sales through effective email strategies.

With a background in the media industry and a passion for writing, Katie describes her journey from copywriter to email marketing expert, highlighting the moments that led her to discover her true calling. She opens up about the challenges of self-doubt and the importance of investing in oneself to accelerate growth and attract clients.

Throughout the episode, Katie emphasizes the importance of consistency, commitment, and showing up for your audience. Her insights on personal branding and the role of human connection in email marketing serve as valuable reminders that people buy from people, not faceless companies.

Whether you're a seasoned marketer or just starting out, Katie's journey and expertise will make you think differently and challenge some of the assumptions you’ve made about email. Katie is proof that with the right mindset anyone can make email a core channel.

Key Takeaways:

• Daily emails can increase subscriber engagement, trust, and sales, despite initial concerns about unsubscribes
• Personal branding is crucial for creating authentic, human-like email communication that resonates with audiences
• Investing in yourself and seeking guidance from experienced professionals can help overcome self-doubt and accelerate growth
• Consistency, commitment, and showing up for your audience are essential for building relationships and attracting clients
• Email marketing is a powerful tool for nurturing one-to-one relationships and driving business growth when done strategically

Follow Katie on LinkedIn for daily updates.