The Storytelling Lab

“Consistency is not about how often you post—it's about how consistently you show up in your message.” — Renee Frojo

What if the key to growing your brand wasn’t pumping out more content, but going de…

“The more narrow we get with our prompts, the deeper and more profound the insights become.” — James Warren

How do you uncover what your customers and employees really think—without another boring sur…

“The CSO needs a seat at every department’s table—product, marketing, sales—because story threads through all of it.” — Rain Bennett

Storytelling isn’t just about marketing anymore—it’s about leadersh…

“Think about what your story promises and then ask yourself if you're actually moving toward it.” — Rain Bennett

Tired of overcomplicated storytelling formulas?

In this episode, Rain simplifies the pro…

“If you get your timeline pushed back, think of it as another year to make the story better.” — Erika Arlee

What does it really take to build a sustainable filmmaking career?

In this episode, Rain sits…

“We make our media the same way we make our barbecue, and that’s low and slow.” — Shawn Walchef

How do you run a business and still find time to create content?

In this episode, Rain sits down with Sh…

“Your story comes from your heart, and then you structure it to deliver it in the best way.” — Rain Bennett

Ever hear the term "story beat" and wonder what it really means?

In this episode, Rain brea…

“People want to feel heard. If you don’t create a collaborative space, they won’t come back.” — Stewart Cohen

How do you build a long, successful creative career when you are the brand?

In this episod…

“The stories we take on as children are often the ones we spend the rest of our lives trying to rewrite.” — John Bucher

What if the story you’re living isn’t the one you were meant to live?

In this ep…

“You don’t just present a pitch—you present a world your audience wants to live in.” — Rain Bennett

What do the Gettysburg Address, I Have a Dream, and your next sales pitch have in common?

They all f…

“It’s okay to not be okay. It’s just not okay to stay that way.” — Nina Sossamon-Pogue

What do you do when life knocks you flat?

Former U.S. gymnast turned Emmy-winning journalist, tech exec, and resi…

"Most nonfiction books could’ve been blog posts—but fiction sticks with you for life." — Nathan Baugh

Is fiction just entertainment—or is it the best self-help you’re not reading? In this episode, Rai…

"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being." — Paul Austin

What if the stories we’ve been told about psychedelics were wrong? In this…

"It's not just what you say—it's how you say it. And who you're saying it to." — Esther Oyetunji

What makes a story unforgettable? At this year’s Full Frame Documentary Film Festival in Durham, North …

"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya Kelly

In a world where social media platforms change by the week, how do you stay visible, buil…

"It's not the frame of your house that makes it a beautiful home—but without it, the house falls apart. It's the same with your story." — Rain Bennett

What if we told you that some of the best stories…

"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection." - Cyndi…

"South Park’s creators cracked the code on storytelling, and their method will instantly improve your stories." - Rain Bennett

In this episode of the Storytelling Lab podcast, Rain discusses the commo…

"You've got to get out of your own way. Put yourself out into the world, and just give it to the universe. Lean into the space shared with the world." — J. R. Martinez

In episode 184 of The Storytelli…

"We so rarely stop and realize when we're in good fortune. We don't understand when we're in ill fortune that we won't be there forever. It's just part of the shape of our story." — Rain Bennett

In th…