Sales Tips and Techniques

Welcome to The Steven Sulley Study, a podcast following the career, successes, setbacks and challenges of accomplished businessman and boxer Steven Sulley. In today’s episode, hear the 10 Tips to make you, an effective salesperson.
At the heart of every big company is a phenomenal sales process, because without sales nothing happens.
KEY TAKEAWAYS
Ten Tips To Sales Success
Attitude - Know what you want to achieve and work towards it. Be willing to adapt and learn with the right attitude in order to be successful. 50% of a sale is down to the salesman’s attitude.
Tonality - Control your tone in the most effective way and use it to your advantage to emphasis key USP’s.  25% of a sale is down to your tone.
Tie Downs - Learn how to force the YES. Most people are conditioned to be negative when receiving sales calls and to say no. Understand how to condition your audience to say yes and agree with your statements.
Alternate Closes - Be sure to close the sale by offering multiple options. Help service your audience by helping them to make a decision and improve their life.
Establish Control - Get them to write down, how what your selling can benefit them and allow it to help them ‘stay in the deal’ most people will make a decision based on the excitement of the phone call so always ensure they use a pen and paper.
Be Straight To The Point - To be be effective in sales provide the facts and figures in a very clear and concise way. If you offer too much detail you can confuse the buyer so it is essential to be direct and straight talking.
Pace - As a leader you need to set the pace of the conversion and control the flow, this way you will come across more credibly and likeable when to comes to selling.
Listen As Much As You’re Speaking - The key to selling is simply listening to people, by listening you can design your sales presentation to fit the buyers wants and needs.
Pitching Emotional But Backing It With Logic - Make sure you are doing enough emotional selling to get the buyer emotionally invested, but enough logical selling to add credibility to the product. You need both techniques in order to sell successfully.
Energy, Excitement, Enthusiasm - How you act and how you feel with affect the others around you. When you’re upbeat and excited you will ooze confidence. If you really have goals that you’re committed to achieving, you will need the three E’s to be successful.
BEST MOMENTS
“One of the best skills that you can learn is to become an effective communicator, persuader and closer”
The interpretation of success isn’t just about money or just financial gain. Health and wellness are a vital part of being a successful and form a good foundation for your mindset.
Everything in life is essential a sale, even down to how you condition your children
When it comes down to selling you need to be transparent
ABOUT THE HOST
The Steven Sulley Study is my take on success. My view is you should focus on a number of key areas to be a well rounded individual. Success should not be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made some cock ups I can offer suggestions and tips on how to become successful or at least start your pursuit of success.
I started from leaving school at 16 with very poor school results to pursue a career in plumbing following the directions of my parents that then lead me to a barrister's chamber and then to a sales floor. From here, I established a foothold in the sales market promoting financial products as well as being a founder of an art agency that has a Soho based art studio.
In addition, I have invested into an urban fashion brand and into a wellness tech company, and my latest addition to the business portfolio is a property company that which creates HMO's in Medway, Kent. The diverse range of industries I find myself in has allowed me to create wealth that enables me to be my own boss so I can pursue my dreams.
As a former boxer and avid sportsman I find there is similarities between the running of businesses and competing. In my episodes I will be sharing some of my experiences to explore deeper these connections and how they may bring you success."
This show was brought to you by Progressive Media