How to use the C.R.E.S.T formula when pitching

Today, Steven discusses how to use The C.R.E.S.T model when pitching over the phone, face-to-face or any sales environment. This model is fantastic when dealing with ‘inbound’ leads and will help you to help you to secure commitment from your customers and close the sale.
Learn how to get inspiration, motivation and education from this simple but effective model to success. If you follow this simple process you will provide great value, overcome objections and give a fantastic service to your customers.
KEY TAKEAWAYS
Always internally quality your lead by reading back to them the lead source in which they came from. Add credibility and take control by asking them to grab a pen and paper so that you can explain to them more about the product or service they’re interested in. This also helps to see if:
They are the decision maker?
If they have the funds to purchase?
If they were really interested in the first place?
If you’re able to take control of the sale or scenario?
C.redibilty - Talk about yourself and be honest about it to build a rapport and come across as credible. Use factual information and use it to your advantage to best serve the customer.
R.eturns - Explain clearly and effectively the return on investment for your customers.
E.xit - Offer the reassurance of a exit strategy and help the customer realise how and when they can take their money out if they needed to or the product or service wasn’t right.
S.afe - Describe what security measures are in place to give the customer a sense of security in the product or service that you’re pitching. This could be insurances or guarantees to ensure a sellout clause. You can also mention the track record of the product or service to put your customer's mind at ease.
T.ime - Explain when your customer will begin to see a return on their investment or when the product or service will mature.
BEST MOMENTS
“Always test your leads by seeing if you could go higher with their purchase/investment”
“Allow the pen to be your friend”
“People will invest in YOU if you demonstrate to them your credibility”
“The subconscious mind can hear the negatives”
“Be transparent and clear so that people will buy into you, your service and your product”
“Most people lose good size sales because they never talk about the big numbers”
VALUABLE RESOURCES
How To Raise Money Podcast
Rob Moore & Mark Homer
ABOUT THE HOST
The Steven Sulley Study is my take on success. My view is you should focus on a number of key areas to be a well-rounded individual. Success should not be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made some cock-ups, I can offer suggestions and tips on how to become successful or at least start your pursuit of success.
I started from leaving school at 16 with very poor school results to pursue a career in plumbing following the directions of my parents that then lead me to a barrister's chamber and then to a sales floor. From here, I established a foothold in the sales market promoting financial products as well as being a founder of an art agency that has a Soho based art studio.
In addition, I have invested into an urban fashion brand and into a wellness tech company, and my latest addition to the business portfolio is a property company that which creates HMO's in Medway, Kent. The diverse range of industries I find myself in has allowed me to create wealth that enables me to be my own boss so I can pursue my dreams.
As a former boxer and avid sportsman I find there are similarities between the running of businesses and competing. In my episodes, I will be sharing some of my experiences to explore deeper these connections and how they may bring you success."
CONTACT METHOD
https://www.instagram.com/sulley.steven/
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