The Rise And Fall, And Rise Again, of Gerald Ratner

Gerald Ratner is a British businessman and motivational speaker. He was formerly a chief executive officer of the major British jewellery company Ratners Group. He achieved notoriety after making a speech in which he jokingly denigrated two of the company's products. He currently speaks around the world at corporate and promotional events.
Gerald joins Steven to talk about the attitude and mindset you need in order to excel in business, the fallout from his now legendary speech and how it shaped the businessman he subsequently became, and how he came back from the depths of failure to regain his position as one of the world's savviest businessmen.
KEY TAKEAWAYS 
In business, it is incumbent upon us to be aggressive when it comes to finding opportunities. nothing must stand in your way.
When your back is against the wall, when everything is against you, and yet you still make things work, it's the greatest feeling in the world.
Business and life are about ups and downs. Anybody can take the worst negatives and turn them into the most glittering of positives.
Business is all about the continual investing of money into keeping your business at the best level it can be, It is about competing not just with the world of today, but also the world of tomorrow.
BEST MOMENTS
'You certainly need to be aggressive in business'
'I had to prove that I could achieve things'
'This was regarded as the worst corporate disaster of all time'
'You have to invest and improve'
VALUABLE RESOURCES
The Steven Sulley Study         
ABOUT THE HOST
The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.
As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life.
My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful and I will help you in these key areas too.
CONTACT METHOD
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