Fear of Loss And Desire of Gain is Why People Buy

In today’s episode of The Steven Sulley Study discover why the fear of loss and the desire to gain are two of the most important factors when it comes to selling your product or service and closing a deal. Understand the reasons why people end up buying products and the key reasons why entrepreneurs focus on appealing to their customers fear of loss. KEY TAKEAWAYS
 
The reasons most people end up purchasing products.
 
Number one reason why people are purchasing the products is the fear of loss. The fear of loss is the main thing that causes people to do or use when it comes down to a parting with money. When you have a chunk amount of money in your bank account and you’re fearing for your money not to be lost in cases of a bank collapse, then you may decide to purchase a product that may be worth a lot of money and a product that may never depreciate in value. This can be to some extent art. Art is fast becoming a very good appreciating asset.
People now are taking their money out of banking institutions and they're putting into areas which are known as safe havens or somewhere to protect their money.
The second reason why people buy products is the desire to gain. Many people also buy products to keep them, and mostly they will buy products which do not depreciate with time but appreciate in value with time.  
The aim is to sell that product at a higher price than when they purchased it. This is a kind investment as an alternative to keeping your money in the bank which is not bringing you any profit.
What you need to do as an entrepreneur or a businessman for you to make huge sales in your business is only hit home on a couple of key points when selling to customers, the next step is simple, appealing to their fear of loss or their desire to gain.
 
 
BEST MOMENTS
 
“People now are taking their money out and they're putting into areas which are known as safe havens or somewhere to protect their money.”
 
“Appeal to the fear of loss or the desire to gain of customers for you to make sales.”
“Be happy never content.”
 
 
VALUABLE RESOURCES
http://www.instagram.com/sulley.steven
ABOUT THE HOST
The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life. My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful.
CONTACT METHOD
Instagram: http://www.instagram.com/sulley.steven
This show was brought to you by Progressive Media