Partners in Profit: Dominate the Tech Industry through Killer Partnerships

How do you dominate the tech industry through killer partnerships? In this episode, Phoebe Goh and Mekka Williams get real with Jenni Flinders, SVP of Worldwide Partner Group at NetApp, to uncover the raw truth about what it takes to turn collaboration into cash and attract, grow and retain great Sales partners.  Jenni is a powerhouse consistently ranked among the top channel sales leaders. She spills her secrets behind NetApp’s partner-driven success—where 86% of the company’s revenue comes from its carefully chosen allies. 

Jenni doesn’t hold back as she breaks down what makes a partner program truly work: Keep it simple, stay ahead of the curve, and help partners stand out in a crowded market. From the game-changing 'Partners Sphere' program to co-selling strategies and no-BS feedback sessions, NetApp is rewriting the playbook on how to attract and retain top-tier partners. 

But it doesn’t stop there. Jenni dishes on how NetApp equips its partners to crush it in emerging tech trends like AI, offering training, solution competencies, and the tools they need to deliver jaw-dropping results for their customers. If you’re ready to learn how to build partnerships that don’t just survive but thrive, this episode is your backstage pass. 

Become a NetApp Partner: 

https://www.netapp.com/partners/become-a-partner/

Connect with us! 

https://www.linkedin.com/in/jenniflinders/  

https://www.linkedin.com/in/mekkacodes/ 

https://www.linkedin.com/in/phoebegoh/