From Google Form to $11M ARR: Mitchell Arredondo on Scaling Edge

In this episode of The StartupSac Podcast, host Josh David Miller, aka JDM sits down with Mitchell Arredondo, the COO and co-founder of Edge, to talk about transforming franchise businesses through employee-driven growth.

Mitchell shares the journey of Edge, from its early days as a Google Form MVP to becoming a B2B SaaS platformserving 5,000 retail locations with 130,000 employees and generating $11 million in ARR. He dives into the challenges of scaling a tech-driven business, the importance of hiring subject-matter experts, and how incentivizing frontline employees can drive key business initiatives.

This conversation explores the future of workforce engagement, the role of automation in improving customer experience, and what it takes to scale a high-growth SaaS startup. Plus, hear how Mitchell and his team navigated funding, expansion, and the transition from startup to growth stage.

📌 Want to connect with Mitchell and Edge?

🌐 Website: StartEdge.com

🔗 LinkedIn: Edge LinkedIn

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