224: Sheets & Giggles - The Sheet in the Bedding Industry

Hey everyone! This week, Caleb Talley and Jeff Amerine zoom with Colin McIntosh, founder, and CEO of Sheets & Giggles. Sheets & Giggles is one of the fastest-growing sustainable bedding brands in the U.S and is disrupting the traditional industry. In this episode, you will get to hear the real story behind the ideation of Sheets & Giggles, the analysis that went behind finding the perfect industry to create a company, and the importance of getting the right people on the bus. We are glad to have you here!

Shownotes

(1:16) Introducing Colin McIntosh and Sheets and Giggles

(6:40) Sheets are part of the perfect business model

(8:29) Why eucalyptus lyocell?

(13:08) What sets Sheets and Giggles apart?

(16:40) Impact investing

(18:40) Reflecting on the entrepreneurial journey

(21:30) Maintaining culture through growth

(24:59) What is the end goal?

(30:38) Advice for the younger self

(32:55) Wrapping up

Links

Caleb Talley

Jeff Amerine

Matthew Ward

Colin McIntosh 

Sheets and Giggles

Amazon Store  

Quotes

“The content that we do is insane compared to the rest of the space.  And if it makes us laugh, if it makes me laugh, it goes.  And that’s, I think, the thing that other brands don’t see...When you’re on Instagram and you’re scrolling, I’m not going to stop for the same thing I’ve seen a thousand times, but I might stop if I see a guy sleeping in a bathtub for an allegory about the amount of water that cotton sheets use.” (14:29)

“I would love to look back in five years and say that we built a large, national brand that does a lot of good in the world and is very well-respected and makes a lot of people laugh….Whether that’s a public company or a subsidiary of Mattress Corp, you know, like I’m pretty agnostic about that, as long as we can achieve the goal.” (26:43)