Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman

Today is Part 3 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about sustainability, planet-based commitments, and Earth Month. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how to develop planet-based commitments as a brand, the challenges of recyclable and compostable packaging, how to balance marketing and education about sustainability with a food product, Eat the Change's Earth Month efforts, and more.

Episode Links:

• Link to the incrEDIBLE Planet Challenge


• Link to Seth's blog post: Our Planet-Based Commitments


• Link to a video of Eat the Change's Sea Shanty on Instagram


• Eat the Change’s website


• Seth’s book - Mission in a Bottle


• How I Built This episode with Seth about Honest Tea


• Seth’s TEDx talk: How Entrepreneurs Can Change Society

Show Links:

• Join the Startup CPG Slack community (6K+ members and growing!)


• Follow @startupcpg


• Visit host Jessi's Linkedin or website


• Questions or comments about the episode? Email Jessi at [email protected]