How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola

Kirk Visola is an active member of our Startup CPG community with a heart for sharing his design expertise and helping people navigate the complex world of packaging and branding. He has a no-nonsense approach to life and client work. With over 20 years of design expertise working with some of the largest brands in the world, he now operates his own agency, Mind the Font, making his caliber of work available to brands of all sizes. Listen in as Kirk shares about why he started his own agency, tips for approaching a packaging project, and how to build a great relationship with a designer for long term success.

Episode Links:

• Mind the Font website & IG @mindthefont


• Kirk's LinkedIn & IG @kirkvisola


• Check out Kirk's weekly Clubhouse session with his mom: Mondays With Marilyn every Monday at 12 noon PST


• Check out Kirk's weekly Startup CPG Clubhouse session on packaging with Andy Kurtts from Buttermilk Creative, "Kirk & Kurtts," every Thursday at 12 noon PST


• Kirk mentions Brandon Hernandez as a resource for operations, co-packing, and more at Whole Brain Consulting


• Kirk mentions Unsplash as a free photo resource


• Get a blast from the past and look up Iomega Zip Drives

Show Links:

• Join the Startup CPG Slack community (4,500+ members and growing!)


• Follow @startupcpg


• Visit host Jessi's Linkedin or website


• Questions or comments about the episode? Email Jessi at [email protected]