#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg

This episode was sponsored by Cin7. Go to cin7.com/startupcpg

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com 

In this episode of the Startup CPG podcast with Daniel Scharff featuring Emily Griffith, founder of Lil Bucks, and Luke Peterson from A-Frame Farm, delve into their mission to make America fall in love with buckwheat and improve diets and soil health. 

Discover the wonders of regenerative organic certified buckwheat products and the principles of soil health in regenerative farming. They share their early education on organic farming, the versatile uses of buckwheat, and the importance of a direct relationship with ingredient suppliers for transparency. 

Don't miss out on the taste and health benefits that buckwheat brings to the table. Tune in now!

Listen in as Emily & Luke share about:

-Origins of the Partnership  

-Buckwheat's Superpowers  

-Regenerative Farming

-Direct Relationships Matter

-Targeting Consumer Trends

-Beyond Tradition

-Consumer Insights

Episode Links:

Emily’s Website

Emily’s Instagram

Luke;s Website

Luke;s Instagram

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]

Episode music by Super Fantastics

RangeMe Links

• RangeMe website
• Listen to our episode (#108) with RangeMe founder, Nicky Jackson here
  
  

Cin7 Links:

• Get a demo or claim your free 14 day trial of Cin7 inventory management software here
  
  

Strategy Maven Agency Link:

• Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! 
• Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.