From Idea to Impact: Marketing Educational Innovations for Maximum Reach

In Episode 16 of The SRI Homeroom podcast, host Keith Heumiller joins SRI Senior Education Researcher Adrienne Woods and Julie Kelleher, founder of the Kelleher Consulting Group, to explore the critical role of marketing in bringing educational innovations to scale.

As researchers and developers work to support student success and address long-standing challenges in the K-12 classrooms, Woods and Kelleher highlight why simply creating effective, evidence-based solutions isn't enough—successful scaling demands a strategic, market-first mindset from the very beginning.

Drawing on real-world examples and lessons learned from their work with the LEARN Network - a national initiative working to support the creation, testing, and scaling of effective, evidence-based interventions - they offer a roadmap for researchers and developers to navigate a crowded marketplace and position their innovations for maximum impact.

They also share a broad range of free resources - including toolkits, playbooks, templates, and public workshops - designed to help education innovators move from idea to widespread adoption. Listen to the episode, download a transcript, and read more at https://learntoscale.org/

Interested in creating and scaling an educational innovation? Attend the free LEARN to Scale Virtual Workshop on May 1, 2025, from 3 to 4pm ET.

Access a transcript for this episode and learn more in this LEARN Network blog.

Browse all episodes of The SRI Homeroom visiting SRI.com/Homeroom.

Hosted on Acast. See acast.com/privacy for more information.