The Spirit Guides
The Spirit Guides offers a behind-the-scenes look into how ordinary people became extraordinary influencers and entrepreneurs in the world of spirits, from whiskey wizards to rum rebels, bourbon buffs to tequila teachers.
How did these people end up teaching the world about booze, cocktails, and beyond? What is it like to be on their very unusual entrepreneurial journey?
With laughter, learning, and the answers you crave, this is the show that brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, YouTube and more.
Hosted by Tequila Jay Baer and sponsored by LoveScotch.com. Find audio episodes and show information TheSpiritGuides.info and find video episodes at TheSpiritGuides.video
- Update frequency
- every 11 days
- Average duration
- 29 minutes
- Episodes
- 13
- Years Active
- 2024
MBA to Tequila Guru: How Tequila Encyclopedia Began
How does someone with an MBA and a busy corporate career balance being a leading voice on the tequila scene? Marissa Paragano, aka the brains behind Tequila Encyclopedia and Host of The TequiLadies I…
Served by Sammy: How a Fitness Studio Manager Became a Cocktail Recipe Superstar
With a background spanning fitness, marketing, and bartending, Sam Pence had a variety of routes he could take. But after finding his passion in cocktail making, he was inspired to start his venture…
How a Gourmet Coffee Roaster Became a Bourbon and Tequila Big Deal
The music business, training as a chef, competing on a cooking show, opening a coffee roasting business and balancing that with being a spirit guide… Wayne Cafariella’s career has been an impressive …
Somm Vivant: How a Musical Theater Career Turned Into a Global Wine Phenomenon
From musical theatre to the world of wine, Amanda McCrossin took a major pivot in her career after finding her calling in the wine industry. Eager to learn as much about wine as possible, she trained…
Tequila Matchmaker: How a Photojournalist Changed the Tequila World Forever
How did a photojournalist make waves in the tequila world? What started as a simple love for tequila has become a highly influential business that has probably changed the tequila world forever.
Find…
How an Engineer Became the Top Whiskey Sherpa for Newbies
Chris Chapanar, aka Whiskey Noobs, is an engineer by day but a busy spirit guide by night. He launched his side hustle early on in his career after developing a love for whiskey and a desire to learn…
How a Restaurant Server Became the Top Guide to Inexpensive Wine Online
Sippers, we step away from the world of spirits in this episode to speak with Lucia Palm, creator of the lucialoveswine brand across TikTok, Instagram, and YouTube.
We hear how Lucia moved from culi…
How This Appliances Sales Manager Became a Leading Whiskey Influencer
Whiskey connoisseurs, this one’s for you! Whiskey enthusiasts were the original pioneers of the spirit guide industry, and the community is still thriving and learning from content creators and educa…
How Johnny Drinks Became the Internet's Favorite Father/Son Duo
From randomly filming how to make a Manhattan cocktail to becoming two of the most popular spirit influencers in the world, this episode of The Spirit Guides features the father and son duo, Johnny D…
How This REALTOR became a huge tequila influencer
How does a successful realtor make a 180-degree career pivot to becoming a tequila entrepreneur? Joining this episode of The Spirit Guides is Rob Gerard of The Tequila Collective (@The_TequilaCollect…
How This Comedian Became the Leading Expert on Hard Seltzers
How did a comedy writer go from one video on White Claw to becoming the leading expert on hard seltzers, racking up millions of fans, a merch line, and a podcast? We hear Loryn Powell’s story in this…
How a Hospital Executive Became the #1 Voice in Tequila Podcasting
Between a busy day job, a tequila podcast, tasting events, trips to Mexico, and a family, how did Doug Price become the number one voice in tequila podcasting? We hear about it all in this episode of…
Introducing The Spirit Guides
The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexpected journeys of ordinary people who became extraordinary influencers and entrepreneurs.
From whiskey wizard…