Elizabeth Baron fell in love with computing at an early age, a passion that led her to study computer science at Eastern Michigan University. Hailing from a self-proclaimed "Ford Family," Elizabeth began her career at the car manufacturer shortly after graduation and over the years moved around various departments, eventually running Ford's Immersive Virtual Environment Lab, a lab she also helped to create. In our conversation with Elizabeth, she recounts her early years at Ford and the challenges and achievements of her career at the company, being awarded the Dr. Haren Gandhi Research and Innovation Award, her passion for SIGGRAPH, the challenge of starting a new career after 30 years with the same company, and she shares some insights into what she believes to be the challenges of immersive technologies. Episode Links LinkedIn Instagram Facebook Unity Host: Marina Antunes Opening & Closing Credits by: Michael Edlund Produced & Edited by: Joshua Peterman ©2023 Spark CG Society · All Rights Reserved. Thank you to our sponsors! TERABYTE: Creative BC. MEGABYTE: Animal Logic · Capilano University · Netflix · Tickfilm. KILOBYTE: Atomic Cartoons · BRON · Doberman Pictures · DNEG · Image Engine · Industrial Light & Magic · Mainframe Studios · WildBrain Studios. BYTE: Animasia BC · CMPA BC · Digi BC · NOX VFX · Rotomaker · Scanline VFX · The Little Dev Shop · Vancouver Film School · Versatile Media · Walt Disney Animation Studios · Wētā FX PARTNERS: ACM SIGGRAPH. ORGANIZERS: Spark CG Society · Vancouver ACM SIGGRAPH.