S04E07: Matthew Celestial — Life is PR

If Matthew Celestial has a life mantra, it’s likely “Focus on the wins.” A shy kid who came out of his shell in public, Matthew often found himself at the centre of the group, uniting friends under a common love for tv and film, but it was his passion for the stars that led him to attend university to pursue astronomy. The cosmos had other plans for him. An encounter while on a practicum led him to make a connection that changed his life and opened the door to a career in public relations, first for Paramount Canada before eventually striking out on his own. We recently spoke with Matthew about his journey into the world of PR, the challenges of keeping up with the ever-changing media landscape, dealing with difficult clients, and he shares some tips and tricks for individuals looking to start marketing their brand. Episode Links Statement Strategies Twitter Instagram Host: Marina Antunes Produced by: Michael Edlund ©2022 Spark CG Society · All Rights Reserved. Thank you to our sponsors! TERABYTE: Creative BC. MEGABYTE: AMPD Technologies · Animal Logic · Capilano University · Netflix. KILOBYTE: Atomic Cartoons · Bardel Entertainment Inc. · BRON Studios · DNEG · Mainframe Studios · Sony Pictures Imageworks · WildBrain Studios. BYTE: AMD Canada · Animasia Animation · Centre for Digital Media · CMPA BC · DigiBC · Foundry · Ghost VFX · NGX Interactive · NOX VFX · Scanline VFX · The Little Dev Shop · Unreal Engine · Versatile Media · Wacom Store Canada. PARTNERS: ACM SIGGRAPH. ORGANIZERS: Spark CG Society · Vancouver ACM SIGGRAPH.