88: Ashley Jones, Head of Financial Narrative | Taped Live at Money 20/20 2024

Dive into the world of financial marketing with Ashley Jones, head of Financial Narrative. With compelling insights, Jones reveals how financial marketers balance strict regulations with effective brand storytelling in a competitive landscape. She emphasizes the power of community collaboration among industry leaders, sharing how her organization creates spaces for knowledge exchange and professional growth. Jones also offers forward-thinking perspectives on AI's impact and the authentic integration of social purpose in financial marketing strategies.

3:35: Challenges of marketing in the financial space.

5:00: The difficulties of building a new forum.

12:23: Future trends and the impact of AI.