Larry Rosin, Edison Research on Canada's Audio Landscape

If you don't tell your story, someone is going to tell it for you; which is why we have Radio Connects. They speak to advertisers and agencies on behalf of 540 stations in Canada. Today we provide a little background on what they do for Canadian radio. Radio Connects has commissioned a Share of Ear Study for Canada – aptly called "The Canadian Audio Landscape Study". The results show that radio is slightly stronger in Canada than in the United States - for interesting reasons. And it also tells a story about our relationship with streaming and podcast.
This Episode is brought to you by Promosuite and the new cloud based paperless studio stystem - Promosuite Next. http://www.promosuite.com/soundoff
Speaking of surveys - take ours here. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.