7. Arina Kuzmina: The Journey of Building a Sports Nutrition Brand with Purpose

Why do quick fixes never work in entrepreneurship? 

In the final episode of Season 1, we’re joined by Arina Kuzmina, CEO and co-founder of RawQ Foods, a brand that’s redefining sports nutrition with its long-lasting energy bars made from natural, plant-based ingredients, with buckwheat as the superstar ingredient.

Originally developed for tennis champion Daniil Medvedev, now an ambassador of the brand, Arina’s journey to launching these energy bars was anything but easy — spanning 2.5 years of intense product development, 87 factory rejections, and 12 failed trials.

In this episode, we explore the challenges behind building RawQ Foods, Arina’s philosophy of “no quick fixes,” and her vision for creating lasting impact in the health and nutrition space. Arina also shares her journey to becoming a certified health and integrative nutrition coach, explaining how her experience in holistic health shaped her entrepreneurial path.

Connect with Arina:

LinkedIn: https://uk.linkedin.com/in/arina-kuzmina-b68017150

Instagram: https://www.instagram.com/arinakuzmina/

RawQ Foods: https://rawqfoods.com/

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