2. Erifili Gounari: How Gen Z Is Redefining the Future of Work

Why conform to a conventional career path when you can shape your future on your own terms?

In this week's episode, we welcome Erifili Gounari, a 24-year-old author, public speaker, and founder of The Z Link, the first Gen Z social media consultancy. Launched earlier this month, her book ''Design Your Life: Your Career, Your Way'' explores the unconventional career paths available to Gen Z.

Erifili reveals the biggest mistakes brands make when targeting this generation of digital natives, what young consumers truly want, and how brands can effectively connect with them. She explains why traditional work models are outdated and shares how to build a career on your own terms, achieving freedom, flexibility, and ownership.

Throughout our conversation, Erifili emphasises why cultivating high agency, a bias for action, and choosing optimism remain central to her work and success.

Connect with Erifili:

Personal website: https://www.erifili.net/

Instagram: https://www.instagram.com/erifilii/

TikTok: https://www.tiktok.com/@erif.ili

Book: https://www.amazon.co.uk/Design-Your-Life-Career-Way/dp/1398617156

The Z Link: https://www.thezlink.com/

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