Five Stages of Grief - Facebook Likes are not Community

Your hosts - Scott, Randy, and Marc discuss recent very public changes to Facebook reach as an indicator that companies may be looking in all the wrong places to connect with their community. Or is it audience and what's the difference anyway?

See SocialMediaClarity.net for a full transcript of this episode.

• Crystal Coleman (@thatgirlcrystal), from Ning.com started the episode off, and was the editor and graphic layout artist for the white paper mentioned in today's episode.


• The Five Questions for Selecting an Online Community Platform is available from the Cultivating Community Blog.


• Sponsor your Page posts (April 23, 2012)


• What if Everything You Know About Social Media Marketing is Wrong?


• Ducking Responsibility: Marketers and Agencies Playing a Shameful Facebook Blame Game


• A Brand and Person Offer the Same Post with Very Different Results


• White Paper: 5 Questions for Selecting an Online Community Platform, by co-host Randy Farmer


• Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters by co-host Marc A. Smith along with Lee Rainie, Ben Shneiderman, and Itai Himelboim


• Part 2: Conversational Archetypes: Six Conversation and Group Network Structures in Twitter ibid.