What is social proof and why does it matter?

What
is social proof and why does it matter? 
Hello, I’m Joe Laber, The Social Barista and branding expert coming to
you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of
Social where I aim to give you simple and easy-to-use tips for leveraging the
power of social media to help grow your customer or donor base.  I’ve been helping radio stations, small
businesses and nonprofits engage with their audiences on social since the days
of MySpace back in the early 2000s.  My idea
of social proof is relating it to a fun and engaging game of show and
tell.  Show customer experiences and
reviews, tell your story, share your expertise, and show how your products and
services help solve a problem.  Did you
know 88% of Gen Zs and Millennials use social media to research products
they’re interested in buying?  And the
higher the social proof, the more likely they are to buy.  Social proof builds trust and a much stronger
connection.  I encourage you to continue
to have an ongoing game of show and tell on social media that’s fun and
engaging. Please continue to follow me for my next freshly brewed blog. Have a
question I’d love to hear from you. 
Please email me at [email protected].  Thanks so much for joining me and be sure to
have a great day on social!