Please Don't Forget About Your Current Customers/Donors

Business owners and nonprofit managers please don’t forget your current clients and donors.  Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Business owners and nonprofits are you utilizing Social Media to inform and inspire your current customers or donors? Often, we think of Social Media as a tool to acquire new clients and or donors, which it can. On the other hand, often times business owners and nonprofit managers forget that engaging posts on Social Media are just as important, if not more important, to get info out to their current customer or donor base. Yes, websites, are really important but Social Media is a more instant and effective source to get important info out to your current clients more quickly. Like a change in operating hours, current sale, cancellation of an event, added services or products, new or updated website, updated email or phone number, new blog post, new employee, recent community involvement, and I could go on and on. Your current customers want to know that you are active, involved, and care about informing them as well as trying to acquire new clients and or donors. Think of Social Media as your live microphone to a lot of your current customers. And as a bonus, it’s always on. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [email protected]. Thanks so much for joining me and be sure to have a great day on Social!