Is
your vibe alive on social media? Hello,
I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A
Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple
and easy-to-use tips for leveraging the power of Social Media to help grow your
customer or donor base. I’ve been
helping radio stations, small businesses and nonprofits engage with their
audiences on Social since the days of MySpace back in the early 2000s. What’s the definition of vibe? It's the atmosphere of a place as
communicated to and felt by others. Your
brands vibe on social matters as much or more as the vibe represented in your
brick and mortar, online store, and in face to face interactions. Matching your vibe across all possible places
and platforms is of utmost importance.
If it’s different or even slightly off in any fashion you could lose a
customer, donor or volunteer. My advice
is to first define ‘your why’ and then ask your customers, donors, and support
staff to define what you do. You can use
this valuable info to develop your vibe both in person and online. Then proudly show off that vibe on social
media in a fun, concise, and consistent basis.
Please continue to follow me for my next freshly brewed blog. Have a
question? I’d love to hear from
you. Please email me at
[email protected]. Thanks so much
for joining me and be sure to have a great day on Social!