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How Does Your Brand Use Social Media?

Author
Joe Laber
Published
Wed 22 May 2024
Episode Link
https://podcasters.spotify.com/pod/show/thesocialbarista/episodes/How-Does-Your-Brand-Use-Social-Media-e2jvsst


Hello, I’m Joe Laber,
The Social Barista and Branding Expert coming to you from my A Cup of Media home
studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple
and easy-to-use tips for leveraging the power of Social Media to help grow your
customer or donor base.  I’ve been
helping radio stations, small businesses and nonprofits engage with their
audiences on Social since the days of MySpace back in the early 2000s.  Is your brand active on Social Media?  If so, how do you use it?  Do you use it to inform, entertain, and
educate?  Do you use it as a conversation
starter?  Do you tell your brand's story
in a compelling way?  Do you foster a
safe and caring space? Are you promoting your brand in fun and positive ways?  There are sooo many ways to engage with your
current customers, volunteers, and donors on Social.  Plus, you can reach new prospects as well and
welcome them into your brand.  Social
Media is like a nice bright, warm, and friendly welcome mat to your brand.  I encourage you to approach each post with a
positive and thankful mindset and let the algorithm do the rest.  Please continue to follow me for my next
freshly brewed blog. Have a question? 
I’d love to hear from you.  Please
email me at [email protected]
Thanks so much for joining me and be sure to have a great day on Social!

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