#16 Brandon Rhodes: How Overtime is Disrupting the Sports Industry, Running Biz Dev @ OT, Marketing @ Gatorade, Starting MSBC

Brandon Rhodes is the Vice President of Business Development at Overtime, a Forbes 30 Under 30 Recipient, Co-Founder of “Hella Awkward” card game, and Co-Founder of the Michigan Sports Business Conference where he graduated from The University of Michigan’s business school. Brandon’s a strategic business builder and proven brand marketer with a track record of success across consumer products, tech, sports, and media tied to youth culture and worked in Global Brand Activation & Management, and Digital Strategy at PepsiCo’s Gatorade before joining the industry-disrupting Overtime. Above all, Brandon’s an awesome dude paving the way forward for the next generation of leaders within sports business and beyond — we’re honored to bring y’all this conversation with him.

Connect with Brandon:

• LinkedIn: https://www.linkedin.com/in/bsrhodes/
• IG: @overtimebrandon ; https://www.instagram.com/overtimebrandon/?hl=en
• Twitter: @overtimebrandon ; https://twitter.com/overtimebrandon?lang=en
• Purchase the Hella Awkward card game:

https://hellawkward.com/products/hella-awk-ward

OUTLINE:

• Foreword 0:00 - 05:11
• Start of conversation 05:11
• How Brandon knew he wanted to go the sports route
• Time working at Gatorade
• Running Business Development at Overtime
• Advice for succeeding in the space, getting your foot in the door, and more

Recorded on November 4th, 2022

#overtime #overtimeelite #sportsbiz #gatorade #michigan #msbc

Connect with Alec on Social:

- Linktree to all platforms: https://linktr.ee/smartalec 

Podcast info:

- Podcast website: https://smartalecshow.com

- RSS feed: feed:https://feeds.simplecast.com/ngBH2BfM

- Spotify: https://open.spotify.com/show/634MOIW582k2STgC06Rvl9?si=ulGRaagxSBCHROX0OEQCCA

- Apple podcasts: https://podcasts.apple.com/us/podcast/the-smart-alec-show/id1577614268 

- Amazon Music & Audible: https://music.amazon.com/podcasts/96993c84-1664-4a67-921d-9b731fbdca99